As business consultants, we understand business issues to develop market research programmes that provide critical, accurate and timely answers

Market and marketing Research

We provide the full complement of Market and Marketing Research Services. We have our own field force and in-house data processing facilities. This range of services are aimed at assisting our clients to understand the dynamics of their markets and the needs of their customers.

Types of research undertaken

Some of the market research projects undertaken are as follows:

• Market Study
• Market Needs Analysis
• Market Opportunity Evaluation
• Product and Concept Testing
• Product Acceptance Study
• Product Positioning Study
• Product Development
• Distribution Channel Study
• Competitive Intelligence
• Feasibility Study
• Usage, Attitude and Perception Study
• Customer Satisfaction Benchmarking and Indexing
• Telecommunications Research
• Technology Research
• Independent Market Research for IPO

Market research facilities

Our full range of market research facilities include the following:

• Business Surveys
• Industry Surveys
• Consumer Surveys
• Senior Management Surveys
• Technical Surveys
• Research Clinics/Focus Groups
• Shadow Shopping/Mystery Shopper
• Global Secondary Research
• Selection of International Best Practices